STDB Webinar Recap: How ParGo AI Helps CRE Professionals Find Opportunity Faster

If you’ve ever felt like commercial real estate research takes longer than it should, you’re not alone. Between chasing down data, jumping between platforms, and second-guessing whether information is current, even experienced professionals lose valuable time before they ever get to the real opportunity. In a recent CCIM + Site To Do Business (STDB) partner webinar, Eric Pollard of ParGo AI demonstrated how brokers, investors, and advisors are using AI-powered geospatial intelligence to move from research to opportunity in minutes.  

This recap captures the key ideas; the webinar replay shows the workflows in action. 

Why This Matters 

Eric opened by addressing what most CRE professionals experience daily: too many disconnected tools, expensive data subscriptions, complex GIS systems, and difficulty finding real opportunities—especially off-market. ParGo was built to solve that by consolidating property intelligence, location analytics, and AI into a single platform. 

What ParGo Does Differently 

ParGo is built on three pillars: 

1. Geospatial property intelligence that uses location as the lens for analysis 
2. A nationwide parcel-level data set, including zoning, permits, liens, foreclosure signals, and listings 
3. AI-native workflows, allowing users to search in natural language and uncover insights faster 

Three Practical Workflows Demonstrated 

During the webinar, Eric walked through three high-impact use cases: 

• Single-site analysis: Quickly evaluate a property by pulling ownership, valuation, zoning, land use, terrain, and surrounding context—then export reports and maps for client-ready presentations. 
• Opportunity hunting: Use natural-language searches to find distressed assets like foreclosures and pre-foreclosures, review results on a map, and export lists for outreach. 
• Market intelligence with permits: Visualize where commercial and residential construction is happening to understand how a market is evolving—not just where it’s been. 

The Standout Feature: True Owner Research 

One of the most talked-about features was ParGo’s AI-powered True Owner research, designed to go beyond traditional skip tracing. The platform generates a confidence-scored report that helps identify likely decision-makers behind LLC ownership structures—often a major hurdle in CRE deal sourcing. 

Why CCIMs Should Watch 

CCIM members already use Site To Do Business for Esri-powered market analysis. This webinar shows how ParGo complements that foundation by adding parcel intelligence, AI-driven discovery, and off-market opportunity workflows. 

If you want to research smarter, move faster, and tell a clearer market story to clients, the webinar replay is well worth your time. 

Watch the full webinar in the Site To Do Business Learning Center.