CCIM Feature

Market-Focused Education

“One of the great things about CCIM is its ability to respond to market changes with specialized education,” says Jay Olshonsky, president of NAI Global. The courses offered through CCIM Institute’s Ward Center for Real Estate Studies “reflect what is happening in the marketplace so that brokers better understand how to react.”

CCIM education is an integral component of NAI Global’s professional development strategy for its worldwide independent and owner-operated network. And what sets CCIM’s education apart, Olshonsky adds, are the instructors, who are also active industry practitioners. “They bring market insight, real-world experience, and best practices to the courses,” he says. “When they teach the courses, they demonstrate how the concepts can be applied to specific properties and situations.”

NAI Global members who have earned the CCIM designation also have “a distinct competitive advantage in the marketplace,” Olshonsky says. “The designation assures potential clients that we have a common platform for training and education, which provides a high level of consistent service delivery from market to market,” he notes. “It brings a level of quality that carries a lot of weight in the industry. From the client’s perspective, they know they are getting a better-educated professional.”

The investment analysis and decision-making skills students learn in CCIM’s CI 101 and CI 102 courses are the most useful for providing a foundation for success in commercial investment real estate. The CCIM Strategic Analysis Model, which provides the fundamentals behind the numbers, and the CCIM Decision-Making Model, a process for analyzing and making real estate decisions, illustrate how financial analysis and market analysis are two separate yet interrelated components of the strategic analysis process.

“CCIM courses give our members a clear advantage. In-depth market knowledge augmented by an ability to analyze trends and cash flows provides clients with a powerful resource in NAI brokers that hold the CCIM designation,” Olshonsky concludes.

Two CCIM education sessions were featured at the NAI Global Convention in Las Vegas in February.

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