CCIM Feature
Market-Focused Education
“One of the great things
about CCIM is its ability to respond to market changes with specialized
education,” says Jay Olshonsky, president of NAI Global. The courses offered
through CCIM Institute’s Ward Center for Real Estate Studies “reflect what is
happening in the marketplace so that brokers better understand how to react.”
CCIM education is an
integral component of NAI Global’s professional development strategy for its
worldwide independent and owner-operated network. And what sets CCIM’s
education apart, Olshonsky adds, are the instructors, who are also active
industry practitioners. “They bring market insight, real-world experience, and
best practices to the courses,” he says. “When they teach the courses, they
demonstrate how the concepts can be applied to specific properties and
situations.”
NAI Global members who have earned the CCIM
designation also have “a distinct competitive advantage in the marketplace,”
Olshonsky says. “The designation assures potential clients that we have a
common platform for training and education, which provides a high level of
consistent service delivery from market to market,” he notes. “It brings a
level of quality that carries a lot of weight in the industry. From the client’s perspective, they know they
are getting a better-educated professional.”
The investment analysis
and decision-making skills students learn in CCIM’s CI 101 and CI 102 courses
are the most useful for providing a foundation for success in commercial
investment real estate. The CCIM Strategic Analysis Model, which provides the
fundamentals behind the numbers, and the CCIM Decision-Making Model, a process
for analyzing and making real estate decisions, illustrate how financial
analysis and market analysis are two separate yet interrelated components of
the strategic analysis process.
“CCIM courses give our
members a clear advantage. In-depth market knowledge augmented by an ability to
analyze trends and cash flows provides clients with a powerful resource in NAI
brokers that hold the CCIM designation,” Olshonsky concludes.
Two CCIM education
sessions were featured at the NAI Global Convention in Las Vegas in February.