How are CCIMs making their pitches stand out?
In "Fast Pitch," which appears in the September/October 2012 issue of CIRE, CCIMs shared tips for creating concise and engaging property presentations. Here are examples of some of their favorite tools.
Frank S. Weiskopf, CCIM, broker with Realty Executives Associates in Maryville, Tenn., likes PowerPoint alternatives such as Brainshark, Prezi, and Slide Rocket. He used Brainshark and a Knoxville Area Association of Realtors listing widget to create the following mobile-optimized presentation:
And here’s an example of a Prezi:
Jim Tucker, CCIM, principal broker with NetWorks Commercial Real Estate in Richmond, Va., uses a one-page “place mat” for presentations, which he creates in PowerPoint. He learned this approach from Terry Coyne, CCIM, senior vice president of Grubb & Ellis Cleveland, at a CCIM Institute fall conference. A place mat answers three questions:
- What is my property worth?
- What marketing process will be used to get that price?
- And what is your fee for the successful completion of the assignment?
Tucker used the following place mat at a recent presentation:
Todd D. Clark, CCIM, CEO of NM Apartment Advisors in Albuquerque, N.M., took the place mat global when he had it translated into Chinese for potential clients:William Gladstone, CCIM, SIOR, a sales agent with the Bill Gladstone Group of NAICIR in Camp Hill, Pa., uses iPad’s Photos app to capture Google Earth images and maps, and annotates them using Skitch. What’s Skitch? Watch this:
Rich Rosfelder is associate editor of Commercial Investment Real Estate.