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Real Estate Development: Market Studies and Marketing Strategies image for The CCIM Institute

Real Estate Development: Market Studies and Marketing Strategies


The Course Will Teach You to

Course Objectives
  • Identify the role of market studies and marketing strategies in the real estate development process
  • Estimate and analyze future market conditions
  • Create a matrix for market condition analysis
  • Evaluate and determine marketing strategies
  • Estimate market absorption rates and rental rates

Course Description

Course Description

In this course, participants explore the fundamentals of real estate market studies and marketing strategy, including promotion and advertising. In this course, Mark Van Ark, CCIM, shares the knowledge and skills needed to analyze property development opportunities, and bring a property to market.


Tech Requirements
Tech Requirements

This course may require the use of a laptop or desktop computer with full Excel capabilities. Mobile devices, like iPads, tablets, and cellphones, will not run The CCIM Institute's macro-enabled spreadsheets.

PC: Microsoft Office 2000 or higher is necessary to run The CCIM Institute macro-enabled spreadsheets.

Mac: Mac versions of Microsoft Office 2004, 2011, 2016, or 365 are required to run The CCIM Institute macro-enabled spreadsheets.

Browser: The CCIM Institute courses are optimized for use with the Google Chrome web browser

Course Tuition
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Course Details and Register Start Date Format
Online January 1, 2024 Online - Self Paced Register
Getting Started in Commercial Real Estate?

"It's a wonderful time to be new in commercial real estate ... and certainly organizations like The CCIM Institute can help train someone in the industry" - Jay Olshonsky, President of NAI Global