CI 102: Market Analysis for Commercial Investment Real Estate
TOPIC
The Course Will Teach You to
Course Objectives
By the end of CI 102, you will be able to:
- Run a defensible market analysis on any city or submarket — across office, industrial, multifamily, and retail.
- Use Intellisite to map demographics, traffic, business density, and consumer spending — and turn that data into a market call.
- Apply Tapestry Segmentation to identify the customer for any property type, in any neighborhood, anywhere in the United States.
- Project demand three, five, and ten years out — and find markets where today's supply doesn't match tomorrow's customer.
- Defend a market call to a client, an investor, a credit committee, or a board — with data, not opinion.
Course Description
Course Description
The course CCIMs call “The Moneymaker”. The course that teaches you to bet on the city first, then the real estate.
CI 102 is the market analysis course that teaches commercial real estate professionals to underwrite the city before they underwrite the property. Students work through four property-type case studies (office, industrial, multifamily, retail) using the Strategic Analysis Model and live, hands-on training on Intellisite, CCIM's commercial real estate data platform.
WHO CI 102 IS FOR
CI 102 was built for any commercial real estate professional who makes market-level decisions — and for anyone who advises someone who does. Our classrooms include:
- Brokers, investors, and developers building market-entry and market-exit playbooks.
- Corporate real estate executives running site -selection and portfolio-positioning decisions for retailers, healthcare systems, and Fortune 1000s.
- Lenders, appraisers, attorneys, accountants, and asset managers who need fluency in CRE market dynamics.
- Career changers — residential agents, ex-bankers, retired military, and adjacent professionals — stepping into commercial real estate.
PLATFORM ACCESS
Live, hands-on Intellisite during the course; continued platform access bundled with CCIM membership (≈$1,695/year retail value)
CONTINUING EDUCATION
Two broker credit hours under CCIM Institute CE provider #99
Tech Requirements
Tech Requirements
Laptop or desktop with Microsoft Excel installed (macro-enabled). Tablets and phones are not supported. This course is optimized for Google Chrome.
See Upcoming Courses
Filter By
Showing 20 Results
| Course Details and Register | Start Date | Format | |
|---|---|---|---|
| Online | January 1, 2026 | Online - Self Paced | Register |
| Columbus, Ohio | June 9, 2026 | Classroom | Register |
| Irving, Texas | June 22, 2026 | Classroom | Register |
| Denver, Colorado | July 20, 2026 | Classroom | Register |
| Birmingham, Alabama | July 27, 2026 | Classroom | Register |
Image
Getting Started in Commercial Real Estate?
"It's a wonderful time to be new in commercial real estate ... and certainly organizations like The CCIM Institute can help train someone in the industry" - Jay Olshonsky, President of NAI Global
Related Courses
CI Concepts Revisited: Methods and Models
In this comprehensive review of CCIM designation CI101 and CI104, you’ll refresh your skills in financial and...
Image
Commercial Real Estate Negotiations
Learn and apply The CCIM Institute's Interest-based Negotiations Model to your most challenging transactions. Learn...