Fundamentals of Tenant Representation

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In today's business environment, “tenant rep” brokers are expected to possess specialized knowledge to help their clients make better real estate decisions. The one-day Fundamentals of Tenant Representation workshop provides a framework for anyone involved in leasing commercial real estate to build or tailor their business plan for success in the tenant representation arena. Through interactive instruction, students will:

  • Use the 5/95 model for business development
  • Develop a marketing plan using the eight pillars
  • Select the right management information system
  • Create three-step presentations
  • Learn the best practices for touring properties
  • Discover follow-up services for existing clients

These and other activities from the course will help students find and qualify prospects, win business, complete transactions, and build repeat business.

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