Who Triumphed at the Technology Shootout?

At the ReFocus CCIM conference in October, 10 exhibitors took part in the Technology Shootout: Facilitating the Transaction session. Each exhibitor had 10 minutes to explain why their product is an indispensable weapon in a CCIM’s deal-making arsenal. The following companies demonstrated the value of their services, but in the end only one was left standing. View all of the Technology Shootout exhibitor presentations and judge for yourself.


REI Wise –- Financial analysis, integrated marketing, and transaction management tools


Pictometry International Corp. -- Geo-referenced aerial, oblique image libraries and related software

Real Estate Assistant –- A Microsoft Outlook/Office-compatible commercial-property and contract-tracking system

Other Exhibitors

ClientLook -- A project management system that gives the transaction team and clients access project updates, files, and e-mails

ERS -- Online environmental screening reports for property due diligence

ESRI -- GIS mapping software, data, and industry expertise for improved site selection and land acquisition

Hewlett-Packard -- Financial calculators such as the HP 17bII+, which calculates loan payments, net present value, internal rate of return, and more

LoopNet -- An online commercial real estate listing service

NAR Commercial –- The National Association of Realtors’ commercial real estate division for industry advocacy

ProspectNow -- A nationwide database of six million commercial building owners and a contact management system


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