President's Desk

Stay Relevant

As we move into fall 2011, the economy remains volatile, but there is good news: At the end of 2Q2011, commercial transactions were up 157 percent compared with 2Q10 and up 82 percent when compared with 1Q11, according to Jones Lang LaSalle. And CCIMs are having their share of success, as reported in this issue’s Deal Makers column.

To stay viable in this market, you probably have increased your range of services. The same is true of CCIM Institute. To stay relevant, we are looking for ways to deliver education to potential CCIMs. For example, our newest workshop is aimed at residential agents and brokers who may be adding investment transactions to their services. Are there other brokerage niches that could use a specialized education approach? Let me know: CCIM’s in-depth education program can be adapted to a number of purposes.

It’s also time to reflect on how your CCIM membership has helped you stay relevant this year. Consider the ROI you may have received: A contact at a chapter meeting that led to a deal; an idea from another CCIM that helped you lease a challenging space; a Mailbridge lead that resulted in the right investment property for your client. You may have joined CCIM for the education, but the real value is the cumulative networking connections that you collect over the years.

On top of your CCIM connections is a host of tangible benefits you receive as part of your membership: Access to technology tools STDB and CCIMREDEX; a CIRE subscription; free Webinars on current topics such as determining value in today’s market and working with receiverships; valuable economic analysis and market data in RERC/CCIM Investment Trends Quarterly; designation promotion; discounts on education and conference programs; and the online Find a Professional directory, which helps you maximize your exposure in the CCIM network.

Do yourself a favor this year and renew early.

Frank N. Simpson, CCIM

President, CCIM Institute

fsimpson@ccim.net

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