President's Desk

Research Adds Value

Commercial real estate is a highly competitive business, and professionals who don't utilize top-notch industry information simply can't compete effectively. That's one of the reasons why CCIM Institute members are leading industry producers - we have access to critical tools and data that give us an edge in the marketplace. RERC/CCIM Investment Trends Quarterly research report is a top resource available to CCIMs. If you aren't already using this valuable data in your business, read on to learn more about it and discover why you should.

Transaction and market activity information assists CCIMs in nearly every aspect of commercial real estate from analyzing comparables to marketing properties to negotiating sales. In 2005 the institute partnered with industry research expert Real Estate Research Corp. to collect and analyze such market data and make it available to CCIM members, Realtors Commercial Alliance members, and participating commercial information exchange members. In addition, an advisory board of top commercial real estate experts governs the RERC/CCIM ITQ report. These recognized leaders provide insight into local and regional market trends and offer perspectives on national industry activity.

Why is this information so valuable? Because a portion of it comes straight from you -- RERC collects and analyzes CCIMs' transactions along with data from Catylist-powered commercial information exchanges and its own industry research. The report provides a clear representation of CCIMs' office, industrial, retail, hospitality, and multifamily deals nationwide. In addition to transaction analyses, RERC provides a detailed economic summary and discussion of commercial real estate activity in the top 40 U.S. markets.

The continued success of the RERC/CCIM ITQ initiative requires each CCIM designee's assistance. You can participate in this industry-leading research by submitting your transactions online at http://transactions.ccim.com/ for inclusion in the report. All submitted information is confidential, used only for statistical analysis purposes, and not resold. And there is an additional incentive to add your transactions: CCIMs who submit deals are eligible to win an iPod MP3 player with video playback capability.

In addition to individual deal submissions, some local commercial information exchanges have partnered with RERC to provide transaction details directly from their databases. The Louisiana Commercial Database and Florida Gulf Coast Commercial Association of Realtors currently are participating directly with RERC and CCIM, streamlining the process for their members. The institute expects other local and regional commercial information exchanges to join in this effort, which will add credibility and value to the research.

How can you gain access to the invaluable research contained in each quarter's RERC/CCIM ITQ report? One-year subscriptions (four quarterly issues) are available to designees for $125 and to candidates for $189. The online report provides instant access to industry data and insights that can help build your business. Log on to www.ccim.com/ITQOnline/rerc.html to subscribe or find more information about RERC/CCIM ITQ.

Steven R. Price, CCIM

Steven R. Price, CCIMPresidentsprice@ccim.net

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