President's Desk

Leverage Your Membership

The waning U.S. dollar, unpredictable economy, and financial market upheaval have us all searching for ways to maximize our business. Though it’s easy to become overwhelmed in these challenging times, CCIMs and candidates who are working toward the designation are in a unique position to tap a world-class set of business-building resources. These tools can help each of us save time, improve service to clients, increase our professional networks, and most importantly, initiate deals. I’d like to share five ways you can leverage your CCIM Institute membership and add value to your business.

1. Save Time. Use STDBonline’s Web-based tools to prepare fast, high quality information that you can present to clients. The Quick Maps and Quick Demographics applications save hours of research time, and CCIMs can use these reports to help their clients — and prospective clients — make knowledgeable investment, leasing, and purchasing decisions. Check out all of STDBonline’s tools at www.stdbonline.com.

2. Gain More Exposure. The new CCIMNet commercial property information exchange, which is powered by LoopNet, allows CCIMs to post for-sale and for-lease listings and search for properties already posted on the exchanges. All listings CCIM members post on www.LoopNet.com also receive full visibility on CCIMNet. A large percentage of today’s commercial real estate buyers and sellers jump online to scout the market before ever picking up the phone. Use CCIMNet (www.ccimnet.com) to give your listings optimal visibility in the marketplace.

3. Acquire Market Knowledge. To do business effectively, CCIMs must be up to speed on local, regional, and national capitalization rates, market fundamentals, and transaction volumes. Did you know that all of this information is accessible in one online report? Subscribe to RERC/CCIM Investment Trends Quarterly to get inside information on CCIMs’ office, industrial, retail, hospitality, and multifamily deals, quarterly economic summaries, and analyses of commercial real estate activity in 40 U.S. markets. Access it at www.ccim.com/ITQonline/rerc.html.

4. Create Business-Building Opportunities. CCIM Partners is hosting four regional face-to-face networking events this year. That’s four opportunities for CCIMs nationwide to create new business. I recently learned that a designee who attended the February CCIM Partners Multifamily Deal-Making Event in Atlanta just sealed a $30 million transaction. That may not have been possible without the CCIM Partners networking platform. For more about how you can benefit from being a partner, visit www.ccim.com/partners. And, the 2008 CCIM & IREM Success Series conference is coming up Oct. 17–18 in Chicago. Don’t miss this chance to network and further your industry knowledge in one place.

5. Log on and Learn. Many of the institute’s resources are accessible at www.ccim.com, including the Robert L. Ward Center for Real Estate Studies advanced education courses, which offer CCIMs in-depth analysis of leading industry topics. The center’s Advanced Negotiations Workshops have sold out nationwide and new topics are debuting this year. CCIM’s Web site also contains links to the chapter Web sites, the CCIM Career Center, and many other tools and resources.

In these tough economic times, CCIM members can gain a distinct marketplace advantage by utilizing the institute’s many value-added tools and services. If you aren’t already using these top-drawer resources to your advantage, there’s never been a better time to begin.

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