CCIM Feature

High-Profile Designation

Find out what CCIM has done for you lately.

CCIM Institute understands that its members are facing greater challenges than ever before. That’s why the institute has invested time and resources into refining its image, improving and expanding member benefits, and extending the reach of the CCIM brand within the commercial real estate universe. Today’s CCIM designees are equipped with the industry’s best tools and services to not only survive, but to thrive in this difficult marketplace.

Building the CCIM Brand

The institute’s high-powered marketing efforts have been aimed at raising the CCIM designation’s profile within the industry as well as highlighting the expertise and skills clients receive when they choose to work with a designee. A strategy that’s been effective in reaching thousands of commercial real estate professionals is the institute’s print and electronic advertising campaigns.

Online and print ads that demonstrate the return on investment resulting from the CCIM designation as well as market the institute’s education program and technology tools have appeared or are scheduled to appear in a number of national media outlets. (See “CCIM in the Media” for a complete list.)

One of the institute’s most innovative online campaigns uses CCIM designees’ testimonials and photos to illustrate the advantages of earning the CCIM designation. With quotes that range from demonstrating the value of CCIM networking and relationships to closing multimillion-dollar transactions as a result of the CCIM education, these ads make it clear why earning the CCIM designation is the best way to reach the top in commercial real estate. (See “Raising the Designation’s Profile” for more details and visit www.ccim.com/marketing-tools to see the complete advertising campaign series.)

The institute also is leveraging the power of online media to create more brand recognition within the industry. The CCIM Institute was cited in the media 788 times from Dec. 1, 2009, through June 30, 2010. As a result of our national media campaigns, search engines have indexed CCIM Institute 2,127 times for inclusion in their databases and search results. While the institute has just begun to track this data, it’s estimated that CCIM media coverage has increased more than 200 percent over the same period the previous year. (See “CCIM in the Media” for a complete list.)

Coming Fall 2010: A New, Interactive CCIM.com

CCIM members have asked for it and the institute will deliver: A new, highly interactive CCIM.com will be unveiled in October. With a new look and more-effective functionality, the site is poised to position the institute as the premier go-to resource within the commercial real estate industry.

As designees need more breaking news and critical information to effectively manage their businesses, CCIM.com will provide them with a suite of enhanced online tools to streamline daily operations. The widely used professional directory is a cornerstone of online networking for CCIMs, along with MailBridge, the members-only opt-in e-mail-based platform CCIM designees use to connect with colleagues to buy and sell property. The site will provide easier access and tutorials for STDBonline and CCIMREDEX, the institute’s cutting-edge technology tools for members.

With enhanced search engine optimization features and social media integration, the new CCIM.com also will attract commercial real estate professionals and prospective clients who want to do business with designees. This improved exposure will provide more opportunities for CCIMs to interact online and optimize their visibility in the local, regional, and national marketplace.

Though commercial real estate is facing a long and steep road to recovery, the institute has invested in the services, education, and technology tools designees need to succeed in this new market dynamic. Take advantage of these career-building resources now and be ready to soar above the competition when the market recovers.

Raising the Designation’s Profile

CCIM’s national advertising campaigns, which have appeared in major commercial real estate trade publications and online, are reinforcing the CCIM brand and promoting the value and expertise CCIM designees bring to each transaction. Log on to www.ccim.com/marketing-tools to view the complete series of advertisements.

CCIM in the Media

Print and digital advertising campaigns profiling the benefits of working with CCIM designees and the value of CCIM education, networking, and technology tools have appeared in widely read industry trade media outlets, including:

Real Estate Forum
Commercial Property Executive and CPExecutive.com
National Real Estate Investor and NREIonline.com
France Publications (regional commercial real estate trade publications)
Loopnet.com
CoStar.com
GlobeSt.com
ReBusinessOnline.com
Yahoo network

CCIM Institute also has been making news headlines in a variety of high-profile media outlets. A sampling of 2010 media coverage includes:
CNBC.com
AOL DailyFinance
Forbes.com
Yahoo Finance
Fox Business
Banking Industry Today
The Wall Street Journal
National Real Estate Investor
Commercial Property Executive
Retail Traffic
Realtor Magazine
REIT Magazine (NAREIT)
Real Estate Business Online
California Real Estate Journal
New England Real Estate Journal

Major metropolitan newspapers
Local business journals

Jennifer Norbut

Listen to the “Commercial Real Estate Show” online anytime at www.CommercialRealEstateShow.com.

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