CCIM Feature

CCIM Connections Continued(3)

How Do You Promote the CCIM designation?

In the November/December 2010 issue of CIRE, CCIMs talk about how they’re using the power of the pin to create business opportunities in their market. Here, other members continue that discussion.

Because I helped found the organization, I have a vested interest in the designation’s reputation. I recommended that all of my salesmen get it. I sign my name with CCIM. I include the reprint of my CIRE profile with every mailing I send out. All of my promotional material says I’m a designee. If we don’t plug the designation, it’s of no value.
-- Sheldon Good, CCIM

When we inspire others to enhance their knowledge, skills, and abilities, we not only make a friend for life but we also improve the efficiency, professionalism, and financial prospects of the entire commercial real estate industry. If uneducated market participants had not made so many poor investments, the fluctuations of the real estate cycle would not be so unnecessarily painful for the prudent market participants.
-- Alexander E.L. Nall, CCIM

I promote the designation on all marketing materials and in all media outlets I use. Last month I was being interviewed for a commercial listing and when I presented my card, the interviewer immediately commented on the CCIM designation: “I have a very high regard for you guys; you’re the finest out there!” The client already was familiar with my experience and, needless to say, I got the listing as well as another one I did not expect.
-- Brion Costa, CCIM

All of my clients and prospective clients know that I am a CCIM and how it benefits them. From a demographic analysis to a financial analysis, they see the level of sophistication and the quality of the information that I provide, and that keeps them coming back to me for repeat business.
-- Nick Miner, CCIM

The North Texas CCIM Chapter invites media personnel to our monthly luncheons in exchange for articles on the topic of the luncheon.
-- Heather Konopka, CCIM

CCIM means certified professionals in real estate. It’s like an MBA in real estate, and consumers take notice. We always mention that we have the largest group of CCIMs in a 200-mile radius. We also give free copies of CIRE magazine to our local clients as a Christmas gift and share CCIM press releases with local media outlets. We receive calls from clients all over the world -- China, Bosnia, Canada -- that respect the CCIM designation. And by educating our local market about the designation, we get more leads, more listings, and more sales.
-- Skip Duemeland, CCIM

I promote the designation in my various online groups and by displaying my name with the CCIM. I notice so many who do not use the CCIM after their name.
-- Linda Day Harrison, CCIM

When I received my designation in November 1990, there were only six CCIMs in Southern Nevada. As incoming chapter president, I quickly realized that for the CCIM designation to mean anything in our market it was imperative to get more professionals through the program to build critical mass. We became one of the first chapters to heavily market education courses, which we still do today. Twenty years since receiving my pin, there are now 94 CCIMs in Southern Nevada. It’s been fun to see the next generation of CCIMs improve upon what we started.

The best way I know to promote the designation is by having competent, respected commercial real estate professionals earning the designation. It’s kind of an “I want to be like Mike” deal.

The Las Vegas Review-Journal, Nevada’s largest daily newspaper, has been my client for close to 15 years, and I haven’t missed an opportunity to tout the CCIM designation to the newspaper’s management. Also, the newspaper’s real estate writers have been regular guests at monthly Southern Nevada CCIM Chapter meetings and have written articles about speakers and programs.

I have consummated several transactions with clients who found me either via the old CCIM Red Book, CCIM Web site, or other Internet search engines. They were specifically looking for a CCIM in Las Vegas. I have always thought of these potential clients as having been pre-qualified because they were sold on the designation.

When I was first looking to build critical mass by increasing the number of CCIMs in Las Vegas, my thought was that a rising tide lifts all boats. I believed the more qualified professionals we could get to become CCIMs, the better the economic opportunities would be for all of us. That has proven to be true.
-- Charlie Mack, CCIM

I have CCIM listed on our marketing signs following my name, indicating my designation. I have received many calls from professionals who recognize the designation -- whether they have it or not -- and make a point to connect with me because of it. It is especially effective when out-of-state tenants or representatives are touring the market. When these individuals see my signs, they conclude that I know the market and the business.
-- Rob Kost, CCIM

I’m a CCIM. That is the first thing that prospective clients learn about me. I’d like to think that every deal and business opportunity I have had has been due to having acquired the designation.

As a former board member of my local chapter I am proud to say that there have been many avenues that have been utilized by my chapter to promote the designation. One example has been and continues to be designee testimonials printed within our local business journal.

My team has a Web site that offers a link to the CCIM Web site. This allows visitors to learn more about the designation at their leisure. I mostly enjoy promoting the designation to newcomers to the industry via one-on-one conversations, and I encourage them to not only pursue the designation but to get involved and attend our local chapter functions.
-- Maggie Nigro, CCIM

I don't actively market my CCIM designation: It is a part of my name. It is on everything I do, including the top position on my personal Web site list.

The CCIM designation is a business "getter" in a small town like ours. It gives me a leg up on the competition in listing presentations. My membership in the CCIM organization is paid for life, many times over, from commissions earned as a direct result of being a CCIM.

I always ask, "How did you find me?" when someone calls me out of the blue. The answer often is, "I just looked in the CCIM directory." My CCIM designation is my most valuable asset in the commercial real estate business.
-- Donnie McKinney, CCIM

I encourage all designees to wear the pin whenever they are working. Toward that end, I just convinced our chapter to purchase enough pins to provide every designee with two new CCIM pins. We plan to hand these out at our annual meeting in December on a card that asks them to wear it with pride.

I was working on a General Services Administration project. The GSA agent at the other end of the phone noticed that I was a CCIM on my e-mail signature and commented, “It is so nice to deal with you CCIMs. We spend a whole lot less time communicating the particulars of a deal when the other party has the designation.”
-- Daryl Crotts, CCIM, CPM, GRI

The best way to promote the designation is to let your professionalism, work ethic, and results do all the talking.
-- Robert Lewis Jones, CCIM

After retiring in 2008, I decided to focus my energies on promoting the designation, and I committed to launching a district along the Gulf Coast. This year, at the Spring board of directors meeting, we were approved for the Southern Gulf Coast District of Alabama -- just in time for an oil crisis. The district gave us a platform for getting information to the commercial real estate community and for helping them to identify strategies for surviving the market downturn. Promoting the designation is simple -- we created a support network through the district, held meetings, and built relationships between CCIMs, candidates, and the community. Life, commercial real estate, and CCIM are fundamentally about relationships -- with each other, the institute, the education, and the community. Building the relationships builds the designation.
-- Lynn Mitchell, CCIM

In the real estate community, I believe the best way to promote the designation is to affiliate with other real estate associations and get the name out through networking and sponsoring small events. As for the consumer, I believe media works the best. Social media also is a great way to promote the designation to real estate associates and consumers.

As a past president and current regional vice president for the Western Region, I have arranged lunch meetings with the various reporters in charge of the real estate/business section of their newspaper where I announce my position with CCIM and explain how great CCIM is and what it takes to be a CCIM.
-- Peter Paik, CCIM, CPM

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