CCIM Feature

A Perfect Partnership

As 2014 winds down, the commercial real estate market continues to look up. “KW Commercial has experienced growth in production in all asset types,” says Schuyler Williamson, director of KW Commercial, the commercial real estate arm of Keller Williams Realty, the largest real estate franchise company in North America. “The multifamily and retail sectors have the highest growth rates which are well beyond 30 percent.”

To equip its industry pros with the skills they need to maximize the market’s opportunities, KW Commercial looks to the real-world applications that are the core of the CCIM Institute’s courses. “Education is a key component to KW Commercial’s success, and CCIM is a key contributor to that component,” Williamson says. “CCIM teaches its classes as if they were speaking to business owners instead of individual agent salespersons. This business-owner approach aligns perfectly with the culture at KW Commercial.”

This culture includes creating a foundation for success, Williamson says. KW Commercial equips its agents with the latest contact management, financial analysis, and proposal generation software, prospecting and productivity tools, and other mobile business-focused solutions necessary to succeed in the fast-paced market. “Each of our agents is responsible for developing a career worth having and a business worth owning.”

As 2015 gets underway, KW Commercial will focus efforts on growing its newly established corporate services division. With 1,500 professionals in more than 650 offices nationwide, KW Commercial’s network provides a range of solutions for corporations that are looking to expand their physical footprint.

CCIM’s role in equipping the company’s professionals with the skills necessary to navigate this next phase offers long-lasting value. “Through a great partnership with CCIM, KW Commercial can focus on growing businesses rather than the technical aspects of commercial real estate.”

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