Recap: Intellisite Tech Talks

10 Tech Talks. Two Days. New Ways to Put CRE Technology to Work. 

At The CCIM Institute's 2026 Fall Forum in Los Angeles, commercial real estate professionals came together to explore how technology is transforming the way they analyze markets, evaluate properties, advise clients, and identify new opportunities. 

Sponsored by Crexi, the Fall Forum Tech Talks featured 10 sessions over two days, bringing together industry experts from Intellisite, Esri, ParGo AI, Moody's Analytics, and the CCIM community. 

From demographic analysis and predictive market intelligence to AI-powered property research and deal sourcing, the sessions shared a common message: Better data leads to stronger analysis, more informed recommendations, and greater opportunities for CRE professionals. 

Here are some of the biggest takeaways and how you can put them to work. 

1. Get More From the Market Intelligence Already Available to You 

One of the biggest themes throughout the Tech Talks was the value of making better use of existing technology. 

During Back to Basics, Ben Wilson of Intellisite and Dennis Kaplan of Esri demonstrated how CCIM professionals can use Esri Business Analyst to analyze demographics, compare locations, create reports, and turn complex market data into client-ready insights. 

Gary Ralston, CCIM, reinforced that message during Beyond the Numbers: Demographic Analysis with Intellisite, showing how Benchmark Demographics helps professionals evaluate population, household income, daytime population, and other indicators within a property's trade area. 

The takeaway? Market intelligence doesn't have to be complicated to be valuable. 

With Intellisite, a CCIM member benefit, professionals can quickly access data that helps them better understand markets, evaluate opportunities, and support their recommendations. 

Put it to work: Log in to Intellisite and explore Benchmark Demographics or Esri Business Analyst to see what the data reveals about your next property or market. 

2. Look Beyond Today's Market Conditions 

Understanding what a market looks like today is important. Understanding where it may be heading can be even more valuable. 

During Economix Atlas: Predictive Insights for Smarter Real Estate Decisions, Ben Wilson introduced attendees to the forward-looking intelligence available through Economix Atlas. 

Using Los Angeles as a case study, the session explored how economic forecasts, employment trends, demographics, and commercial real estate fundamentals can help professionals evaluate a market's future trajectory. 

One particularly important takeaway was that different property sectors within the same metropolitan area can experience very different market conditions. 

For brokers, investors, developers, and advisors, this reinforces the importance of looking beyond broad market trends and evaluating the factors influencing individual sectors. 

Put it to work: Explore Economix Atlas, available through Intellisite, to bring predictive market intelligence into your investment research and client recommendations. 

3. Go Beyond the Property to Make Stronger Client Recommendations 

A property may meet a client's space, budget, and location requirements, but does the surrounding market support their business? 

During Would You Recommend This Site to Your Client?, Gary Martinez, CCIM, demonstrated how Intellisite can help answer that question. 

Using a hypothetical dental practice evaluating three potential locations in Southern California, Gary showed how demographic data, consumer spending, industry-specific demand indicators, and competitive intelligence can reveal important differences between properties. 

The session emphasized that successful site selection requires more than evaluating the physical property. Understanding local demand and competition helps brokers explain not just which location they recommend, but why. 

That same analytical approach applies to broader economic development challenges. 

In Economic Development: Port of Long Beach, Amir Kamyab-Nejad, CCIM, used Intellisite data to examine the relationship between port expansion, workforce trends, industrial development, and transportation infrastructure. 

Together, these sessions demonstrated how location intelligence can support decisions ranging from individual site recommendations to long-term regional planning. 

Put it to work: Use Intellisite's Benchmark Comparison Reports and location analysis tools to evaluate market demand, compare trade areas, and strengthen the research behind your recommendations. 

4. Connect Market Analysis to Property-Level Opportunities 

Identifying a promising market is just the beginning. The next challenge is finding the right properties and connecting with the people behind them. 

Across two Tech Talks, Eric Pollard, Founder and CEO of ParGo AI, demonstrated how AI-powered property intelligence can help CRE professionals move from broad market analysis to actionable opportunities. 

During From Market to Parcel to Owner: Closing the Last Mile in Intellisite, attendees explored how Intellisite's demographic and geographic insights can be combined with ParGo AI's parcel-level research, zoning information, ownership intelligence, and outreach capabilities. 

The second session, One Corridor, Four Questions, One Answer Layer, focused on practical applications, including identifying potential sellers, evaluating property uses, finding tenant locations, and assessing parcel assemblages for development. 

The takeaway was clear: Market intelligence becomes even more valuable when professionals can connect their findings to specific properties and potential transactions. 

Put it to work: Explore ParGo AI, available as a premium add-on through the Intellisite dashboard, to extend your market research into property intelligence, deal sourcing, and owner outreach. 

5. Use AI to Work More Efficiently, Without Losing the Human Expertise 

Artificial intelligence was another major theme throughout the Tech Talks, particularly its ability to simplify research-intensive workflows. 

During Bring the Question That Stumped Your Analyst, the Crexi team demonstrated AI-powered tools for researching zoning regulations, generating market reports, identifying comparable sales, and enriching property data. 

Meanwhile, See the Market More Clearly with Moody's CRE Market Pro highlighted how comprehensive property records, loan-level intelligence, historical performance data, and market forecasts can support due diligence and investment research. 

Both sessions reinforced an important principle: Technology can accelerate the research process, but reliable data and professional judgment remain essential. 

For CCIM professionals, the opportunity is to spend less time gathering information and more time interpreting findings, evaluating opportunities, and advising clients. 

Put it to work: Explore the research and property intelligence solutions available through Intellisite and its partners to identify opportunities to streamline your workflow. 

6. Take Market Intelligence Beyond Your Desktop 

Market research doesn't have to stop when you leave the office. 

During Mapping the Future: Esri Mobile and AI Workflows, Dennis Kaplan of Esri demonstrated how Business Analyst Mobile allows eligible Intellisite users to analyze trade areas, generate demographic reports, capture property photos, and access existing projects directly from a mobile device. 

The session also explored how exported demographic and business data can be used with AI tools to investigate market patterns and develop additional research questions. 

For brokers meeting clients, touring properties, or evaluating potential locations, mobile access to market intelligence creates opportunities to work more efficiently and respond to questions in the field. 

Put it to work: Explore Esri Business Analyst Mobile and discover how you can bring market intelligence into site visits, client meetings, and everyday CRE workflows. 

Turn these Tech Talk Takeaways Into Action 

Across 10 Tech Talks, one message stood out: The value of technology isn't just in the data it provides. It's in how you use that data to make better decisions. 

Whether you're comparing locations, evaluating market forecasts, researching ownership, or preparing a client presentation, the right tools can help you work more efficiently and deliver greater value. 

And for CCIM professionals, many of these capabilities are already accessible through Intellisite, a CCIM member benefit, with additional solutions available through partner offerings. 

The Fall Forum may be over, but the opportunity to put these insights to work is just beginning. 

Ready to get more from your market intelligence? 

Log in to Intellisite to explore your member benefits, discover available tools, and start applying these insights to your next CRE opportunity. 

Explore Intellisite at www.intellisite.com 

Special thanks to Crexi, the official sponsor of the 2026 Fall Forum Tech Talks, and to all of our presenters for sharing their expertise and practical insights with the CCIM community.