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Keynote Recap: The Human Advantage with Joshua Seth

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Tuesday, October 6, 2026
Presented by Coldwell Banker Commercial
October 07, 2026

The Human Advantage: Connection in the Age of AI 

Can someone really influence the number you’re thinking of? 

Keynote Speaker and Mentalist Joshua Seth proved it might be possible and had the room questioning everything. 

Through mentalism, psychology, and plenty of audience participation, Seth turned his keynote into an interactive exploration of influence, communication, and the power of human connection. 

You Had to Be in the Room 

From predicting two-digit numbers to uncovering four-digit PINs, Seth demonstrated how body language, subtle cues and rapport can shape the way we communicate and influence one another. It was entertaining, unexpected, and packed with a message that matters to commercial real estate. The importance of human connection. 

The CRE Advantage Is Still Human 

CRE professionals can have access to the same market data, AI tools, and technology. The differentiator is what you do with them and how well you connect with the people making the decisions. 

Winning a listing. Earning a client’s trust. Reading the room during negotiations. Understanding what isn’t being said. Building enough rapport to turn an introduction into a long-term relationship. Those are distinctly human advantages. 

As AI accelerates the analytical side of the business, Seth’s message reinforced why communication, trust, influence and emotional intelligence can become even more valuable competitive skills for CRE professionals. 

Technology can help you prepare for conversation. Your ability to connect can determine what happens next. Judging by the reactions in the room, this was one keynote Fall Forum attendees won’t soon forget. 

Big ideas. Unexpected moments. Real connections. That’s what happens when the CCIM community gets together, and there’s more to come.

Learn More
Visit joshuaseth.com to watch the keynote demo and learn more about Joshua Seth and The Psychology of Connection!