Turning Data into Deals: Smarter, Faster Client Deliverables with Site To Do Business

Turning Data into Deals: Smarter, Faster Client Deliverables with Site To Do Business 

Site To Do Business kicked off 2026 with its first STDB staff-led webinar of the year, hosted by Ben Wilson, Director of Sales for STDB. The focus was simple and highly actionable: how CRE professionals can use STDB more efficiently to produce client-ready marketing materials — faster, cleaner, and with more repeatable workflows. 

1) Build a polished flyer from Business Analyst (without starting from scratch) 

A landlord rep scenario in Overland Park, Kan., has an existing Dunkin’ Donuts site up for expiration. The key takeaway: Business Analyst infographics aren’t just “demographic reports” — they’re marketing collateral. Ben demonstrated how to create a simple drive-time study area, add a site image (pulled from Pictometry), and run the Property Details Infographic as a one-page flyer. Then came the power move: Edit Infographic to swap panels (ex: replace general spending with nearby coffee shops and traffic counts), save it as a custom template, and reuse it across future listings. 

Bonus tip that matters for marketing speed: report branding is easy — upload your logo and set “Prepared by” contact info once under My Preferences → Reports. 

2) Share interactive dashboards instead of static PDFs 

For a senior living expansion exercise in Salt Lake City, Utah, Ben built a custom “age 68+” variable, mapped high-concentration pockets using hexagons, and used the Select tool (Shift + drag) to isolate target areas. Instead of emailing PDFs, he generated an ArcGIS Dashboard from the study area and adjusted sharing settings in ArcGIS Online so clients can view it via a public link — interactive maps, multiple infographics, and filterable insights included. 

3) Use the Business Analyst Assistant and advanced analysis for faster answers 

The webinar also highlighted the built-in Business Analyst Assistant (an AI helper) to quickly generate thematic maps (ex: population growth by county). From there, Ben showed a void analysis (what exists in one area but not another) to support prospecting, then paired it with Database USA to pull business contact details and exportable lists. 

4) Compare multiple sites and rank locations with suitability analysis 

Two high-impact workflows closed out the session: ranking repurposed Big Lots locations in Ohio by “golf participation” (benchmark comparison) and importing a spreadsheet of industrial sites for an HVAC distributor to run a suitability analysis that blends user data (price, square footage) with Esri variables (population, income). The big win: you can export results into an infographic that clearly explains why a site scores best. 

If you want to see the workflows and templates in action, watch the full webinar recording in the Site To Do Business Learning Center → Webinars → Past Webinars (this session is archived there).