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Coming Attractions 

In an age where video is king, it is no surprise that the newest generation of commercial real estate marketing technology is making movies. While by no means mainstream, using cinematic techniques such as plot, characters, and themes to tell

Data Defense 

You have a meeting with a prospective client to look at some retail space, but as you're driving the client calls to say he'll be 45 minutes late. Instead of turning around and heading back

Is Your Site Seen? 

As great a marketing tool as the Internet is, Web sites that do not generate traffic may as well not exist. To be effective marketing tools and income generators, Web sites should promote not only your company and your services,

Smartphone Showdown 

The Apple iPhone has a definite cool factor among design professionals, but is there enough substance behind the style to get business professionals to give up their BlackBerrys? Perhaps. The introduction of the faster iPhone 3G gives business users the

Taking a Different Route 

When STDBonline began searching for a new online mapping solution, the company set out to find a map centric platform with user friendly tools to replace the existing, outdated system. Previous solutions had not allowed users to navigate via maps.

PDF Power 

Brokers often negotiate and finalize contracts by exchanging revisions with the other party. In many instances, the seller's broker e mails the buyer's broker a contract as a Microsoft Word file, which the latter opens and changes. But is it

Technology Follows You Around 

Wouldn’t it be easier for your customers to find you if they only needed one phone number to reach you? What if you had only one place to retrieve voice mail, e mail, and faxes? How about accessing your e

Tech on Deck 

New technologies offer enormous opportunities to increase productivity and improve client service. Yet, like most emerging systems, success hinges on how the advancement is applied within an industry. The following five technologies have the potential to change the way commercial

Setting the Tone 

Tapping into the demand for small office space is as much an art as a business proposition. Small office tenants can range from start up businesses with little capital to put toward rent and amenities to consultants who need office

Tablets Take Charge 

When Apple introduced its first tablet computer last year, iPad ads featured lounging Web surfers and newspaper readers. CCIMs these were not. In the fast moving world of commercial real estate,

Invest in Automation 

Adversity often gives rise to innovative ideas. At least, that was the case for William J. Byrd, CCIM, a broker with Colliers International in Houston, when faced with the challenge of successfully marketing a 1,100 acre land tract with significant

Yield of Dreams 

There has been plenty of buzz during the past several years about the potential of utilizing revenue management practices in real estate, especially for pricing apartment rents. Revenue management, also known as yield management, automatically determines lease rates based on

Picture Perfect 

In today's electronic world, commercial real estate professionals are exposed to digital photography daily, and many of us frequently use digital images in our businesses. Understanding digital photo production is the first step to creating visually appealing marketing materials

Online Help 

There are many small ways that technology can help you out in a last minute effort to close a deal or present a property. The key is knowing where to find these resources before you need them. www.mimeo.com This online

Site to Do Business Offers a Portal to Success 

An online tour through the Site to Do Business at the recent 2000 CCIM Commercial Real Estate Conference and Sponsor Showcase in Chicago helped users better understand the services and information that are available to them. STDB (http www.stdbonline.com )

Upgrade IT 

Sooner or later every business needs to update, upgrade, or migrate its technology repertoire, but sometimes unexpected or external circumstances foist technology change upon companies almost without warning. With proper planning and acknowledgement that change is inevitable, business owners can

Digital Transformation Requires a Multifaceted Approach 

If they haven't done so already, many commercial real estate companies are considering the transition from a paper based operation to a digital process. However, creating a digital office entails more than implementing new technology it means evaluating all business

Digital Aerial Photography Is Looking Up 

During the last 18 months, aerial photography has advanced greatly, mainly because it has gone digital and hit the Internet Yet few people know about it, and that may be the most amazing thing about this technology. Many commercial real

CCIMREDEX Revealed 

For CCIM designees and candidates who are shouldering a large portion of the workload in real estate offices around the country, efficient analysis and marketing are indispensable. &ldquo Our time is precious,&rdquo says Rhonda J. West, CCIM, owner of West

Beware of Internet Imposters 

Before the Internet, "People would become what we call ‘Xerox brokers’ they’d Xerox other brokers’ packages," William Spivock, CCIM, remembers. Spivock, of Commercial Specialists in Las Vegas, recently ran across the Information Age equivalent of this unauthorized copying. Spivock found

Exclusive Tools 

As a part of their CCIM Institute benefits, members have access to STDBonline, a powerful geographic information system. For more than 10 years, STDBonline has provided GIS analytic services to more than 15,000 users. STDBonline&rsquo s most popular uses are

Call on Your Computer for Cheaper Phone Service 

Free telephone service could be a big boon to commercial real estate professionals, many of whom burn up the long distance wires with repeated phone calls to clients, potential clients, project partners, and others. With simple software and widely available

Commercial Brokers Use Tech-Savvy Strategies to Boost Their Business 

The 2002 Realcomm conference, held in Las Vegas in June, examined how technology is gaining a foothold in the commercial real estate industry and evaluated the latest tools brokers need to embrace it. In the conference session &ldquo Who Is

CCIM.com Blasts Off! 

The countdown has begun CCIM Institute is ready to launch a new and improved CCIM.com. “We needed a platform that would meet a wide variety of needs,” says institute President Elect Leil Koch, CCIM, president of Equity One Real Estate

Commercial Property Tours Go High-Tech 

How can you show properties to potential buyers and tenants from around the country any time of the day or night, without scheduling appointments? On the Internet, of course. Taking a page from residential real estate practitioners, more and more