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Social media remains a hot topic among most businesses, including those in the commercial real estate sector. There is one platform in particular that offers a great deal of value, especially as a business development research tool: LinkedIn.
As we continue to exit the Great Recession, a number of realities have changed, and the way that commercial real estate professionals — whether investors, property owners, managers, or brokers — identify new business opportunities represents one of those shifts. Professionals now need to be more creative when it comes to identifying and connecting with potential clients and business partners, and LinkedIn can be a powerful, but often overlooked, tool.
Unlike most social media
tools, LinkedIn was built by business executives who...
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