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The dynamic intersection of online and in-store sales is changing many dimensions of the retail marketplace, according to Gary M. Ralston, CCIM, CRE, SIOR, a managing partner of Coldwell Banker Commercial Saunders Ralston Dantzler Realty LLC in Lakeland, Fla. He contends the high cost of the last mile in retail limits the expansion of online sales but also forces in-store retailers to discover new ways of conducting business that maximize efficiency. Ralston shares his retail expertise with Commercial Investment Real Estate.
CIRE: Will online retail sales ever surpass those in brick-and-mortar stores?
Under current conditions, that outcome is unlikely. In 2013, e-commerce was
slightly less than 6.5 percent of...
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