Market Your Course
Marketing plays a vital role in the success of any CCIM course. For 2010, we've put together a comprehensive marketing plan for both CCIM National and licensed sponsors to follow. Working together, this "marketing mix" will help us reach as many prospects as possible through a variety of different channels. Below, please find the 90-day plan that is being implemented for all courses and familiarize yourself with your role. Any additional marketing you do above and beyond what is outlined in this plan is always helpful! Toolkits to help you with your marketing efforts are available below.
| Promotion | Timeframe | Party Responsbile |
| Course e-mail sent | 90 days out | CCIM National |
| Course listed on chapter website | 90 days out | Sponsor |
| Contact with local boards requesting marketing assistance | 90 days out | Sponsor |
| Course e-mail sent | 60 days out | CCIM National |
| Calendar listings (print and online) | 60-30 days out | CCIM National |
| Courses places in chapter newsletter | 60-30 days out | Sponsor |
| Telemarketing to prospects | 45 days out | Sponsor |
| Press releases sent to local media | 30 days out | CCIM National |
| Course e-mail sent | 30 days out | CCIM National |
| Course e-mail sent | 15 days out | CCIM National |
| Attachment | Size |
|---|---|
| Intro Marketing Toolkit | 2.61 MB |
| 101 Marketing Toolkit | 2.61 MB |
| 102 Marketing Toolkit | 2.61 MB |
| 103 Marketing Toolkit | 2.61 MB |
| 104 Marketing Toolkit | 2.61 MB |
