Market Your Course

Marketing plays a vital role in the success of any CCIM course. For 2010, we've put together a comprehensive marketing plan for both CCIM National and licensed sponsors to follow. Working together, this "marketing mix" will help us reach as many prospects as possible through a variety of different channels. Below, please find the 90-day plan that is being implemented for all courses and familiarize yourself with your role. Any additional marketing you do above and beyond what is outlined in this plan is always helpful! Toolkits to help you with your marketing efforts are available below.

Promotion Timeframe Party Responsbile
Course e-mail sent 90 days out CCIM National
Course listed on chapter website 90 days out Sponsor
Contact with local boards requesting marketing assistance 90 days out Sponsor
Course e-mail sent 60 days out CCIM National
Calendar listings (print and online) 60-30 days out CCIM National
Courses places in chapter newsletter 60-30 days out Sponsor
Telemarketing to prospects 45 days out Sponsor
Press releases sent to local media 30 days out CCIM National
Course e-mail sent 30 days out CCIM National
Course e-mail sent 15 days out CCIM National

 

AttachmentSize
Intro Marketing Toolkit2.61 MB
101 Marketing Toolkit2.61 MB
102 Marketing Toolkit2.61 MB
103 Marketing Toolkit2.61 MB
104 Marketing Toolkit2.61 MB