CI 102: Market Analysis for Commercial Investment Real Estate

Differentiate your abilities from those of your competitors by learning how to incorporate cutting-edge market analysis tools into your repertoire. Present your clients with new ideas and different options and help them recognize and maximize opportunities. Instructors share real-world experiences, which helps crystallize concepts and allows you to understand the applications for the tools and theories identified.

 
After this course, you will be able to:
  • Perform a market, sub-market, or trade area gap analysis using supply and demand information gathered from the appropriate geography.
  • Conduct a location/site feasibility analysis.
  • Identify and apply the components of the market analysis model to make various real estate decisions.
  • Collect and interpret market data.
  • Analyze retail, office, residential, and industrial uses.
  • Apply the principals of market analysis, economic base analysis, shift-share analysis, and financial analysis to real-world applications.
Class highlights
Learn and apply the market analysis model
  • Differentiate between market feasibility and market analysis.
  • Conduct location and site feasibility analysis.
  • Analyze financial feasibility.
  • Make a "Go, No-go, or Go with modifications" decision based on information collected during each step in the Market Analysis Model.

Understand the collection and use of market data

  • Use the Internet as a resource for gathering data.
  • Depict market data through various mapping software and geographic information systems (GIS).
  • Interpret data using statistics and other sources of information.
Use your laptop computer
  • Conduct feasibility tests using specially designed CCIM Excel-based programs.
  • Apply CI 101 techniques to decision making using CCIM computer programs.
  • Work with data and tools included on a newly developed CI 102 CD-ROM to solve case study problems.

Put supply/demand information to work

  • Evaluate and forecast economic activity and population growth.
  • Learn how market dynamics affect supply and demand.
  • Determine a region's economic advantage.
  • Project and interpret market trends.
  • Learn the fundamentals of Central Place Theory.
Recognize factors unique to multifamily, office, industrial and retail properties
  • Identify the disaggregation categories, critical linkages and demand parameters associated with each property type.
  • Learn how age, income and other trends influence demands for housing.
  • Conduct an aggregate gap analysis for industrial and office property types.
  • Estimate a retail trade area using several different models.

CI 102 Course Details

Length
5 days, 8:30 a.m. - 5:30 p.m.
 
Credit
3 CCIM Core Course Credits
 
Suggested Participants
  • Real estate professionals interested in pursuing the CCIM designation
  • New commercial investment real estate professionals looking to build on their experience in the CI 101 course
  • Residential agents who conduct some commercial transactions
  • Anyone interested in moving into commercial investment real estate
  • Real estate investors
 
Examination
An exam is administered at the end of the course. A score of 70% or higher is needed to receive CCIM course credit.
 
Prerequisite
CI 101 course
 
Required Equipment
Hewlett-Packard financial calculator. The HP-10B II is highly recommended because of its reasonable costs and because CCIM course materials illustrate the keystrokes of this model.
 
A laptop computer is required. Computer requirements include a CD-ROM drive, Microsoft Excel 2000 or higher, and a web browser, such as Internet Explorer version 6.0 or higher. Some courses may also require that your laptop be equipped with a wireless card. To check the requirements for a specific course and for a complete list of supported web browsers, please visit our technology requirements page.
 

In-Class

Challenge Program
Candidate $1,140 $1,140
Non-Candidate $1,395 $1,395
International Candidate   $825
International Non-Candidate   $975