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Marketing

Marketing for Today’s Market

These 3 Web-based strategies can build new business and expand your brand.
by Jennifer Norbut

In this economy, everyone is looking for a deal.

Impress the Press

Use these 9 tips to create a top-notch online media center.
by Joe Dysart

When you pick up an industry publication or log onto your favorite commercial real estate news site, chances are you read articles that quote commercial real estate experts.

How Do Auction Sales Work?

by Paul A. Lynn, CCIM, and Gordon Greene, CCIM

Commercial real estate auction sales differ somewhat from traditional brokerage sales.

A+ Strategies

B and C office properties graduate to full occupancy with these marketing approaches.
by Stephanie Bell

While some tenants enjoy the perks and tolerate the high rents of class A properties, many prefer the idea of lower rental rates and fewer amenities, particularly in an

Marketing Matters

Today's competitive climate requires companies to think outside the box.
by Sara Drummond

When record-breaking property sales make front-page news and 1031 and cap rate join the lexicon of backyard barbeque chatter, the industry has arrived.

Sites Unseen

Discover creative ways to market unbuilt projects.
by Stephanie Bell

Off the Fence

Auction creates sense of urgency for Virginia property.
by Jim Tucker, CCIM
After years of owning and operating a unique entertainment destination on the outskirts of Williamsburg, Va., Jack Barnett faced a tough financial decision: sell the 79.6-acr

Problem Property

CCIM uses creative repositioning strategy to sell vacant building.
by Carolyn Bilsky

After a year of marketing an older, vacant, 65,000-square-foot office building in downtown Minneapolis to call centers and technology hubs, Aaron Barnard

The Ultimate Payoff

Redefining your company's Web site can offer a solid return on investment.
by Dustin Gellman, CCIM

Executing a successful Web site marketing strategy requires careful planning, meticulous attention to detail, and an investment of company resources.

Monitor Your Marketing

Savvy professionals keep track of what delivers the best returns.
by William Perego